The corporate strategy defines strategic guidelines and objectives. It serves the long-term orientation and is the basis for organizational development, projects and measures. The development of an effective future orientated strategy belongs, generally speaking, in the analysis of the status quo, e.g., the previous development. In view of our comprehensive experience in the pharmaceutical industry we prefer two basic approaches:

• A compact strategy development under intense participation of the management
• Expert orientated strategy development – Classical methodology

The aim of these methods is professional and qualitative results through organization thus ensuring commitment and implementation. The typical process steps are the basis for your individual strategic process.